Rolex. The name alone conjures images of unparalleled luxury, unwavering precision, and a legacy spanning over a century. This iconic brand, synonymous with success and sophistication, boasts a history as rich and complex as the intricate mechanisms within its timepieces. Understanding the *Geschichte Rolex* – the history of Rolex – is to understand a significant chapter in the evolution of horological excellence. This exploration will delve into the brand's origins, its key milestones, its enduring reputation, and the intricate details that have cemented its position as a global leader in the watchmaking industry.
Where Did Rolex Originate?
The story of Rolex begins not in Geneva, the city inextricably linked to its identity today, but in London. In 1905, Hans Wilsdorf, a young German entrepreneur with a vision for creating a supremely accurate and reliable wristwatch, established Wilsdorf & Davis in London. At that time, wristwatches were considered primarily a feminine accessory, lacking the robustness and precision associated with pocket watches. Wilsdorf, however, foresaw their potential and dedicated himself to changing this perception. His partnership with Alfred Davis, a skilled watchmaker, marked the crucial first step in the journey that would lead to the creation of Rolex. While London served as the birthplace of the company's vision and initial operations, the city's limitations in watchmaking expertise would soon lead to a pivotal relocation.
When Was Rolex Founded? What Year Was Rolex Founded?
While Wilsdorf & Davis was established in 1905, the official registration of the Rolex brand itself occurred later. The name "Rolex," chosen for its euphony and memorability in various languages, was registered as a trademark in 1908. This year marks a significant turning point, signifying the consolidation of Wilsdorf's vision and the formal establishment of the brand that would become a global phenomenon. However, the year 1905 remains crucial as the foundation upon which the Rolex legacy was built.
Rolex History Timeline:
* 1905: Hans Wilsdorf and Alfred Davis establish Wilsdorf & Davis in London.
* 1908: The Rolex trademark is registered.
* 1910s: Early models, including the Oyster case, are developed, showcasing Rolex's commitment to waterproofness and durability.
* 1920: Montres Rolex S.A. is registered in Geneva, Switzerland. This marks a significant shift, reflecting the move towards a region with established watchmaking expertise.
* 1926: The Oyster, the world's first waterproof wristwatch, is launched, revolutionizing the industry.
* 1931: The first Rolex with a perpetual rotor self-winding mechanism is introduced, eliminating the need for manual winding.
* 1945: The Datejust model is launched, featuring a date window at 3 o'clock – a design feature that became an industry standard.
* 1953: The Submariner, a professional diving watch, is introduced, setting a new benchmark for underwater timekeeping.
* 1956: The GMT-Master, designed for pilots, is introduced, featuring a dual-time zone function.
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